By Charles Wheat - August 2008 Issue
Kingsman is the main brand of Kinsman Industries, a maker of gas firepalces, inserts, and stoves located in Manitoba, Canada. The company was started in 1976 by Russell Reyher at its inception made stoves. In 1983, the company went in a different direction and began to push and market gas fireplace products. At that time, gas fireplaces and stoves were not common and were even frowned upon by the hearth industry.
The bet on gas powered fireplaces paid off for Kingsman. Since the early eighties, the company has sold over 200,000 units and continues to sell gas powered products. Although this may sound like a lot and it is, this does not make Kingsman one of the largest manufactures. The company has a 120,000 foot manufacturing facility and does sell a lot of products. However, the company is a solid player on the gas end of the hearth industry.
Kingsman specializes in gas and electric stoves - this is the company's main product line. They also offer several different venting options for these fireplaces and stoves depending on the needs of a customer. Kingsman also offers gas logs and fireplace inserts to complement standard gas fireplaces and stoves. Kingsman also makes a line of outdoor firepit that are, of course, powered by gas.
Kingsman's dealer network is not as extensive as some of the largest fireplace manufacturers. Kingsman makes up for this by being selective in the dealers that carry their products. The company doesn't have its products in some of the major home improvement centers, but instead focuses on speciality fireplace stores and professionals. The company also places a large emphasis on assigning a territory for dealers and preserving this. This strategy has worked well for the company and has also allowed them to have professionals in most territories. The company does not sell its products online, but instead leaves that to the individual dealers.
In terms of warranties, Kingsman leverages the dealers quite a bit. It is very important that an authorized dealer sell and install the Kingsman product. Only the Kingsman dealer that sold and installed the fireplace can perform warranty service on the Kingsman fireplace. Since the dealers are arranged geographically, a lot of the buying decision may rest on the quality and reputation of an individual dealer.
Kingsman Industries: Web site has product info on fireplaces, stoves, and other hearth products. Also contains product manuals and dealer information. Contact: 2340 Logan Ave., Winnipeg, MB, Canada, R2R 2V3 Tel: 1-204-632-1962